Training ...

Training has always been the mainstay of corporate video. Today, however, because of the  power of multimedia, the value has never been greater. This has primarily occurred because of the wide array of content delivery options.

In the past, the value of training videos was limited. You had to assemble an audience in a conference room in front a projector and screen or a VCR and TV.  This wasn’t a convenient forum for education and the chance of review and reinforcement was limited at best.

Today the situation is completely different. Because of the digital age, a vast array of materials can easily be incorporated into training videos such as PowerPoint presentations, PDF files, graphics and other support materials. In addition, a wide variety of playback devices such as laptops, iPods, and smart phones make viewing an “on demand” experience. The daily commute, “airport wait” or business flight can suddenly become a classroom.

Commercials ...

In the past, commercials were limited to only the largest corporate budgets. Not only were production costs high, but TV airtime was staggering. Now, with the internet and high speed broadband, that has changed.
 
Web-casts present your product or service at a fraction of the cost of a conventional broadcast. Taken one step further, podcasts, which are serialized web-casts that viewers can subscribe to, keep your consumers up to date with the latest information about your products and services. 

If you are not familiar with the concept of podcasts, click our podcast link to learn more about this powerful new media form to promote your business.


Examples ...

Rexa. Many companies overlook the PowerPoint presentation as a potentially powerful training asset. It is a feature of the corporate world and with the addition of other media assets such as the corporate logo, music, graphics, and supplemental video footage, it can make a polished presentation that can easily be placed on the corporate website. Click icon below.

Legal Insight. Legal Insight is committed to helping the medical community by providing legal information through DVD training programs designed to enhance top-notch patient care and to reduce the risk of avoidable lawsuits. This represents a more traditional approach to training with a more formalized script, as would be expected with legal training. Click icon below.
 


http://rexa.comhttp://legalinsightinc.comshapeimage_2_link_0shapeimage_2_link_1

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